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Harpur
Alumna "Making Lives Better" Through Advertising
Maybe you recently insisted
on driving home a friend whod had too many drinks at a party.
Or registered to vote, even though you werent planning to
bother. Or saved your own life by getting screened for colon cancer.
Chances are, public-service messages from the Ad Council have influenced
your thinking, and, ultimately, your behavior for the better.
Thats the mission of Priscilla Natkins 78: to make
the nation a safer, healthier, happier place. As executive vice
president of campaigns for the Ad Council, she oversees the messages
that Americans take to heart.
After visiting a friend who went to school at Binghamton University,
Natkins transferred to Harpur from Bard College. "I was enthralled
by the campus, resources and the breadth of what the school had
to offer," she said.
Having just spent a year in a small liberal-arts college, she worried
about getting lost in the crowd at first, but soon found there was
nothing to fear. "As an English major, I made strong and personal
relationships with a lot of professors," she said. "I was the arts
and leisure editor of Pipe Dream. I loved doing that!" Natkins
also enthusiastically recalls going to the "OP" the Other
Place, a pub on Bunn Hill Road and seeing the Talking Heads
perform.
After a year in the buying office of Brentanos, a New York
book retailer, and another in the marketing department of Levi Strauss
in San Francisco, Natkins headed to Columbia University to earn
an MBA with a concentration in marketing, which she completed in
1982. She spent the next two decades working her way toward the
top of the advertising industry. In 1997, Natkins made the jump
from for-profit advertising to the Ad Council, whose mission is
to bring pressing social concerns to the minds of Americans.
Since the 1940s, the Ad Council has persuaded Americans with public-service
messages including "Friends Dont Let Friends Drive Drunk,"
"A Mind Is a Terrible Thing to Waste" and "Take a Bite Out of Crime."
Natkins oversees the development of these campaigns, from a simple
idea to the final ads in the media.
Charities and government agencies inundate the council with requests
to promote their causes. "We fill them based on the pressing social
issues they represent and whether the specific issue can be addressed
in advertising," said Natkins. "We look for issues that consumers
can respond to with an attitude or behavior change."
Her current favorite campaign is for Americas
Second Harvest, the nations largest hunger-relief organization.
"Whats astonishing is that one in five kids in America goes
hungry every day," she said, "but the general attitude among us
is that this country is too prosperous for that to be true." The
Ad Councils challenge was to persuade Americans to believe
that childhood hunger is as prevalent as it is.
Television ads in the campaign show a sister covering her brothers
chicken pox with makeup so he wont miss his only daily opportunity
for a meal the school lunch. Radio spots, parodizing food
advertising, offer "recipe tips" for "ketchup soup" and "watered-down
milk" pointing out that children across the country are sitting
down to these dishes every night because their parents cant
afford to feed them anything else.
"We launched the campaign right before school ended," Natkins pointed
out, "with the hook being that over the summer, kids are out of
school, and their one guaranteed meal lunch is gone.
Its been enormously successful. The Department of Agriculture
changed its policy on free-meal programs over the summer because
of this campaign."
Natkins credits her success in part to her education at Harpur
College. "Im in the field of communications; my ability to
communicate in a terse and cogent fashion is critical," she said.
"I really honed my skills as a writer at Harpur College."
Her history minor may have been as important as her major in English.
"My understanding of history shapes how I evaluate the issues that
Im faced with in my job," she said. "I like to believe that
I'm pretty well informed, and I can honestly trace my love of learning
to my college days."
Her position in the Ad Council puts her face to face with some
very impressive government insiders. At a recent conference in Washington,
Natkins met Tom Ridge, head of homeland security; Tommy Thompson,
secretary of Health and Human Services; and other Washington figures.
"We attended a private reception in the East Wing of the White House
and had the opportunity to meet President Bush," she added.
Marketing the issues that matter most brings Natkins enormous satisfaction.
"Im on the right side of every issue," she said. "Instead
of marketing toothpaste and cars, Im making peoples
lives better through the efforts of the Ad Council. Our efforts
are geared strictly to improving the lives of Americans. Thats
our sole mission with each and every campaign. I go home at night
satisfied that Im making a difference. Without a doubt, I
have the best job in advertising."
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Philosophy
Professor's New Book Sheds Light on Violence
Violence is
certainly a sensitive topic, especially in the wake of Sept. 11.
But Bat-Ami Bar On, associate professor of philosophy, believes
that violence must be made sense of. Her latest book, The Subject
of Violence: Arendtean Exercises in Understanding (Rowman
& Littlefield, 2002) explores different types of violence
and subjects that arise when it is a part of life.
Bar On uses the writings of German-American philosopher Hannah
Arendt (1906-1975) as a springboard for her own thoughts. Bar
On calls Arendt a "companion in thinking" because of the philosopher's
firsthand experiences as a Jew in Nazi Germany: "In Arendt, I
found a woman who is a subject of violence, who studied it, and
to my initial relief, did not write in the literary fashion of
autobiography," she said. Bar On also mentions Arendt's philosophical
peers, such as Walter Benjamin and Emmanuel Levinas. "You get
to see who she is against a background, but I didn't want her
voice to be drowned," she explained.
Is violence ever justifiable? Bar On's goal as a writer was to
make the reader consider this possibility. Her publisher charges
The Subject of Violence with "finding an ethico-political
language for violence that escapes the standard idioms in which
violence is spoken." Bar On's first set of essays in the book,
"Signs of Trauma," focuses on people who have experienced or witnessed
it firsthand. The second group, "Shapes of Violence," is about
genocide and national violence. The third section, "Ambiguous
Alternatives," discusses martial arts -- specifically, people
who intentionally study violent skills.
The Subject of Violence is written in a comfortable first-person
viewpoint, which Bar On said is designed to allow readers to get
past taboos and explore their own feelings. Although her academic
colleagues are the primary audience, her intention was to write
plainly enough for anyone interested in philosophy, feminism,
Jewish history or the martial arts to understand.
Violence is at the forefront of Bar On's thinking because of
her upbringing in Israel. "I was born in a war, I grew up during
wars, I was a woman soldier during wars, and I grew up with terrorism,"
she said. "I come from a country that relies on its ability to
use force, especially in the regional arena. I think, intellectually,
violence is tricky, and we need to be extremely cautious, especially
not to rely on it [to solve conflicts]. We need to rely on politics."
Bar Ons name in Hebrew means "daughter of my people, daughter
of power." It was bestowed upon her by Barkai, the Israel kibbutz
into which she was born in 1948. Bar On grew up in Hadera, Israel,
studied at Tel Aviv University, and came to the United States
in 1972 to pursue a PhD at Ohio State. "Philosophy seemed to me,
at the time, a place where one could do very conceptual work,
elegantly," she said.
Since Sept. 11, Bar On, has been requested to write several essays
on terrorism, a topic she has written about before. She is currently
developing a collection of her essays on violence as well as a
new book on "Just War" theory. Bar On has published several books
and scholarly articles on the subjects of violence and trauma,
political and social philosophy, and feminist political, social,
and ethical theory.
Bar On has been at Harpur College since 1991 and received a Chancellor's
Award for Excellence in Teaching in 2000. She feels that she is
as good a fit for the institution as it is for her. "I like Harpur
College," she said. "Its size is extremely important in that it
still gives a certain liberal arts feel to the University." She
credits Harpur with curricular innovations by the faculty, a move
toward increased globalization of the curriculum and outstanding
preparation of students.
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Harpur
Grad Wins Prize for Unique Thesis
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| Huebner receives her prize at Harpur College's
Recognition Ceremonies on May 18, 2002 |
Many
people wish to trace their roots and learn stories of their ancestral
past. Harpur alumna Marina Huebner `02 turned her own exploration
into her English honors thesis. Huebner, who moved from Skalica,
Slovakia to Binghamton in 1990, received the acclaimed Bendixen
prize, which is awarded for the best English honors thesis, at Harpur
College's Recognition Ceremony on May 18, 2002 for her thesis titled
"In Search of Fortune: An Examination of the Slovak Migration
to America."
"When I first came here, I did not see myself as part of a
migration cycle." A course called "Immigrants Writing
America" with Professor Francis, who eventually became her
thesis advisor, opened her eyes to her role in her family's history.
"My family had three first-time immigrants who came here from
Slovakia," said Huebner, who is the most recent arrival.
"For my thesis, I wanted to explore how my ancestors coped
with emigrating to America." Her research paper consists of
three parts: the history of Slovak migration to America, representation
of Slovak migration in fiction, and the story of her great aunt's
experience as a Slovak newcomer in America.
"As
a child, I knew all these stories about immigrants going to America
in search of work, but I didn't see a pattern that affected Slovak
life." In the 1890's, the largest wave of immigrants came from
Slovakia to the United States. Most planned to return back home
and buy farmland after making their "fortune," usually
one thousand U.S. dollars. "Those who did come back had a large
influence on the economy," said Huebner, "They had the
funds to buy land, hire people, and build houses." But it was
not an easy process for the returning migrants. "Everything
about them had changed. They dressed and spoke differently. Communities
in the 1890's were highly traditional and suspect of anything foreign."
While researching Slovak migration, Huebner realized very little
had been written about women because they frequently stayed behind
while the men went abroad for work. She studied that angle by reading
fiction about migration and comparing women's experiences to those
from other countries. The thesis ends creatively with Huebner's
own fiction based on her great aunt's experience, titled "Beyond
the Gates."
Alfred Bendixen `73, professor of English at California State University,
Los Angeles, endowed the award in 2000 to recognize a talented student
enrolled in the English department's honors program. "It is
an honor to give back to the university that gave so much to me,
and it is a pleasure to know that I am helping to sustain the tradition
of academic excellence at Harpur College by recognizing the superb
value of the honors thesis," said Bendixen, "The thesis
provides students with a chance to experience the true meaning of
scholarly inquiry and the excitement of scholarly discovery."
Libby Tucker, associate professor of English, said she chose Huebner's
thesis for the Bendixen Prize because it combined three kinds of
work: creative writing, literary criticism, and analysis of immigration
patterns. Tucker was impressed that Huebner worked with source material
that was in other languages and carefully studied the patterns of
immigration from over a century ago. "It was a highly interdisciplinary
thesis and very creative," said Tucker.
Huebner plans to remain at BU and begin working on a Master of
Arts in Social Sciences this fall. Although more than a month has
passed since receiving the Bendixen Prize, she remains in a state
of elation. "I still can't believe I won," she exclaimed.
Huebner wishes her thesis to educate the reader about the unique
road between Slovakia and America. "I hope that my work will
inspire others to research their own ethnic heritage."
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Physics
Professor Puts a Spin on Research in Microelectronics
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| Professor Jian Wang in his lab with a Nordiko 2000 Multitarget
Sputtering System. |
Harpur
College thrives on faculty like Jian Wang. He has published nearly
60 articles in scholarly journals, has 2 patents pending, receives
external funding from government and private organizations, has
a decade of research experience at top universities such as Yale,
Brown, and UC Berkeley, and most importantly, is enthusiastic, friendly,
and eager to talk about his work. The Harpur Hotline was
pleased to catch up with Professor Wang before he departed on a
trip to raise more money to grow his lab in the basement of Science
2.
Wang's research is in spintronics, an emerging field in which electron
spin, in addition to charge, is manipulated to create a specific
result. It works like this: information is written into spins as
a particular spin direction, either up or down, controllable by
magnetic fields. The spins, which are part of moving electrons,
carry the information along an electric path, such as a semiconductor,
sandwiched between two electrodes. A computer is made of millions
of circuits used by these bits of information and is designed to
interpret them. Out of something old has come something new, as
the spins are basic building blocks of magnetism, which was discovered
more than 2,000 years ago.
When working with particles this small, seeing is not believing.
Spin is a theoretical state. "You have to use your imagination,"
said Wang. "With an electron microscope, you can look at patterns
of electrons and figure out how theyre formed. When you look
at a crystal trying to figure out its structure you use an electron
beam to form a recognizable pattern after passing through the crystal.
In this case, we definitely cant see the electrons but we
can examine the resulting pattern as a group of electrons occur
after interacting with the crystal."
Todays electronic devices only manipulate electron charge.
And that soon will change. At the forefront is the read head in
computer storage disk. Computers or taping devices record data and
store it in small sections of magnetic medium. As the disk spins,
a read head deciphers the tiny changes in the magnetic field. The
altered magnetic field changes the read heads electrical resistance
(also known as magnetoresistance). "Right now, all commercial
recording heads are made of layered magnetic materials that were
discovered a decade ago that are very sensitive to small magnetic
fields," said Wang.
In 1988, physicists identified "giant magnetoresistance"
(GMR) which occurred when they applied a charge to ultra-thin "multilayers"
of magnetic materials. IBM and Seagate Technology quickly realized
that GMR materials would be able to sense smaller magnetic fields,
drastically increasing the storage capacity of disks. "They
have really tried to apply these types of materials to their magnetic
recording devices to increase the storage density and head sensitivity,
and therefore use smaller and smaller disks," said Wang, "It
was so successful that now all computers use this type of material
in the read head. It is impressive that a new technology is developed
within a few years after the research discovery."
Spintronics takes this technology a step further into the domain
of microelectronics. Small as it is, spintronics is the Next Big
Thing in computer chips. "Spintronics could replace the dynamics
random access memory, the Pentium memory chip, and also the hard
drive altogether, with a single chip. The one advantage to spintronics
technology is that theyre nonvolatile and very powerful, theyre
fast, and they consume less power," Wang explained.
"Right now Motorola, Honeywell, and IBM are all working very
hard on these memory devices," said Wang. However, support
of this research goes beyond the private sector. DARPA
(Defense Advanced Research Projects Agency), the research division
of the U.S. Department of Defense, has committed millions of dollars
in this spintronics. "They recognized right away that theres
a potential application in magnetic electronics. DARPA programs
are generally organized so that universities work together with
industry. Im currently working with NVE
Corporation through a DARPA project on memory devices,"
said Wang.
You can expect to hear more from and about Professor Wang in the
future. As this Hotline went to press, he returned from his
fundraising trip with the promise of a donated million dollar machine
from Seagate Technology to do new materials development for information
technology. This is a state of the art Ion Beam Deposition System,
a versatile high vacuum system for making new multilayers and thin
films for spintronics applications. This will serve as a platform
to work with microelectronic industry on collaborative research.
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Faces
of the Future 2002: Amitabha Bhoumik `02
This
is the final article in a 4-part series highlighting seniors graduating
from Harpur College, written by Kimberly Gilboord `02.
Harpur College has said goodbye to yet another highly motivated
and educated senior, Amitabha Bhoumik, who will doubtlessly take
the "real world" by storm.
Bhoumik, originally from Flushing, NY, has certainly made his mark
on and off campus. The first generation in his family to be born
in the United States, he realizes, "how all the support my
family gave me my entire life has truly shaped who I am." With
one sister in medical school and his twin brother, a fellow Harpur
alumnus, in law school, Bhoumik rounds out this highly driven family.
"I've always been interested in politics and government, but
my education in Harpur College has fostered my interests and focused
them towards international relations." Bhoumik graduated last
month with a major in political science and a minor in Arabic. At
Harpur College's Recognition
Ceremonies, he received the Filley Award in International Relations,
a prize established in 1991 by Professor Emeritus Walter Filley,
and the Award for Excellence in Political Science, which recognizes
high grades, performance in the department's Honor's Program, and
outstanding internship work. His honors thesis was titled, "Political
Deprivation and Mobilization: A Model of Ethnopolitical Terrorism."
Bhoumik said, "Writing it took about a year. It was challenging,
but at the same time, interesting. I am very proud of this accomplishment."
He appreciates the help and guidance his professors at Harpur College
have given him. "One of my favorite classes was Politics of
the Middle East and North Africa with Professor Laremont, whom I
also look to as my mentor, and I really don't know if I could have
gotten through my thesis without my advisor, Professor Clark."
This extremely modest student has also enjoyed many valuable experiences
outside of the classroom. In the fall of 1999, Bhoumik interned
at the Department of State's Office of Chemical and Biological Missile
Nonproliferation in Washington, D.C. "I helped review export
licenses related to the sale of missile technology and reviewed
India and Pakistan entities sanctioned following their 1998 nuclear
tests," he said. In the summer of 2000, Bhoumik returned to
the Department of State, but this time in the Office of the Coordinator
for Counterterrorism. "In this internship, I was responsible
for collating information into a presentation to help like Osama
bin Laden to the Millennium Conspiracy. That was an extremely interesting
job!"
While at Binghamton, Bhoumik volunteered for three years for Harpur's
Ferry, the on-campus, student-run ambulance service. During the
2000-2001 school year, he served as Director of Operations, responsible
for EMS proceedings.
Bhoumik's future plans bring him back to Washington, D.C. to work
for the Department of State. Eventually he would like to become
a foreign service operator. He is excited about having graduated
and starting his new job, but also sentimental about leaving behind
his memories and friends. "I will never forget being up in
Hillside, on a beautiful day, and having a barbeque with my friends,
just relaxing!" Although Bhoumik's presence will be soreley
missed here at Harpur College, his knowledge, drive and enthusiasm
will surely send him far in life and help him fulfill all his dreams.
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Harpur
Friends and Family
In response
to your much-appreciated feedback, the Harpur Hotline has begun
a regular feature of alumni news. Please send us anything you want:
publications, promotions, marriages, babies, graduations, retirements,
etc. Many thanks to everyone who shared their stories. Here's what
some of your fellow Harpur alumni are doing:
1964: Barry Schneider has been
a judge for 16 years on the Superior court of Maricopa in Phoenix
(where 3 other Harpur College alumni serve as judges). Recently
the Arizona State Bar bestowed him with the President's Award for
contributions to the improvement of the profession and the protection
of the public regarding the unauthorized practice of law. You can
read more about Judge Schneider at http://www.superiorcourt.maricopa.gov/judicialbios/pdf/schneider.pdf.
1967: Did you live in Rafuse
Hall or study music at Binghamton during the late 1960's? Joan
(Senft) Hellman would love to hear from you! She can be reached
at jhellman@ccbcmd.edu.
Hellman earned a Master's in English from Binghamton in 1968 and
is now associate professor of reading at Community
College of Baltimore County in Maryland.
1969: Binghamton University
mourns its most decorated alumnus. Patrick M. O'Neil, a professor
at Broome Community College, died on May 26, 2002 in Binghamton.
Following his B.A. in English, O'Neil earned Master of Arts degrees
in English in 1973, Philosophy in 1979, History in 1981, and Social
Sciences in 2001. O'Neil also received a Ph.D. in History in 1993.
During many of his years on campus, he worked at several campus
jobs in the Union and residence halls and served on the University's
Judicial Board and several committees. Locally, he was active in
the Conservative Parties of Broome and Chenango counties. In a 1973
letter of recommendation, Zack Bowen, professor and chair of the
English Department, called O'Neil "a brilliant man with an
exceptional fund of knowledge."
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1988: Daniel Yankelevits
graduated from Harvard Law school in 1991. He is an executive
at DreamWorks SKG and
just published his first book, Hollywood Dealmaking: Negotiating
Talent Agreements (Allworth Press, 2002), an inside look
at the business end of the movie industry. Yankelevits lives
in Los Angeles with his wife and two children. |
1999: Congratulations to Seth
Eichenholtz for
graduating from Syracuse University College of Law in May. He is
now preparing to take the Bar Exam in July and looking forward to
starting his job as Assistant Corporation Counsel for the City
of New York in September.
Please send all information and photos (.jpg preferred) to Ingrid
Husisian, Hotline Editor, at husisian@binghamton.edu
or by mail to the Harpur College Dean's Office, LN 2430, Binghamton
University, PO Box 6000, Binghamton, NY, 13902-6000. We look
forward to hearing from you!
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FYI:
Attention Golf Players!
All
alumni are invited to attend the Fourth Annual SOM Dean's Challenge
to be held June 24, 2002 at the Shackamaxon Golf and Country Club,
Scotch Plains, NJ. Gary (`85) and Rina (`85) Meltzer will again
host this exciting event that includes dinner and open bar.
Click
here for the details.
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Shop
Harpur Online
New Merchandise Available!
http://www.bkstore.com/binghamton
If
you don't see what you want, ask for it!
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Students Cindy Sommer and Lindsay Warren model some of Harpur
College's newest clothing
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Olivia Tang warms up in Harpur College's
newest sweatshirt.
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Shop
the campus bookstore from the comfort of your PC or Mac. Want to
pick up a copy of the new Harpur history book The Cornerstone?
Visit... Binghamton University Harpur College Shopping Online
For hats, shirts
and other apparel, see http://www.bkstore.com/binghamton/merch.html
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For other Campus News, visit:
http://www.binghamton.edu/home/about/default.html
Back Issues:
May
31, 2002
May
24, 2002
May
17, 2002
May
3, 2002
April
19, 2002
April
2, 2002
March
19, 2002
March
5, 2002
February 19, 2002
February
6, 2002
January
18, 2002
2000
& 2001 Hotlines
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